In today's globalised marketplace, where conditions change at a rapid pace, promoting traditional products is challenging from the outset, while obstacles are even greater when you refuse to compromise on quality. In our efforts, we have some powerful allies, such as experience gained from many generations of farmers and merchants who created the legend of Greek foods and the brilliance of an ancient civilisation that constantly aimed at perfection. Naturally, we never forget the fact, deeply rooted in the soul of Greek people, that you can reach any goal you set, as long as you make sure each step is on solid ground before you take the next.